Predictive Analytics To Improve Customer Experience

Businesses are always looking to improve customer experience. One way in which this can be done is through predicting consumers' behaviour, to be able to give them what they want, sooner. Graeme Noseworthy from IBM joins us to chat about predictive analytics, which enables businesses to take any information, use it to show customer behaviour, and predict their next move.

With over 15 years of experience in increasingly complex marketing management roles, Graeme Noseworthy has become an accomplished and industry recognized speaker.