Polish Ecommerce Site Allegro Launches In Germany

Poland's leading ecommerce business, Allegro, has launched a German version of its site. The online auctioning platform is looking to expand its success into other European countries, allowing the promotion of Polish retailers in neighbouring countries. Allegro.de was launched this month and is being used to begin promotion of home-grown sellers, starting in Germany, Europe's third-largest market. The beta version of the site has much fewer categories than the Polish version, and does not allow sales from German sellers, but this is expected to change if the site sees enough growth. In Poland, Amazon and Ebay have a relatively tiny online presence compared to other countries, which has allowed Allegro to grow and now move into foreign markets.