Pinterest Introduces New Ad Targeting Features

Pinterest has introduced two new targeting features to help advertisers target their ads to more relevant audiences. It has launched engagement retargeting, which allows advertisers to target people who have already interacted with their Pins. It has also introduced a new Pinterest tag that advertisers can add to their website. This tag identifies users who perform certain actions on the website, such as completing purchases and sign ups, allowing advertisers to re-target these users with ads later on. Both these new features are available on the Ads Manager.