People Will Watch Full Video Ads If They Get A Reward

A report by the ad agency Jun Group has found that people are willing to watch full ad videos online if they were rewarded for doing so. Jun Group looked at value-exchange placements for both 15-second-long videos and 30-second-long videos. It was found that people were most likely to watch an entire video if they received a reward for doing so, such as points, access to Wi-Fi, music or other digital content. Whilst female participants were more likely to watch the videos, the difference was only between 1% and 2% compared to males, with more than 90% of both watching entire videos.