People Use Around 10 Apps Per Day On Average

The analytics firm App Annie has found that people use around 10 apps per day on average, across the world. The study found that countries such as Brazil, India and China use the most apps each day, with Brazil also spending above average minutes on smartphones. The amount of time spent on apps is also increasing worldwide, with South Koreans now spending around 200 minutes on apps each day, more than anyone else. It was pointed out by App Annie that the research shows that user behaviour varies so much between nations that there can be no “one-size-fits-all app strategy”.