This is a recording of a panel session at the International Social Summit Barcelona 2023. Our panellists are Sam Gillies from Nonsensical, Samantha Mutongi from B-Digital UK, and Mario Herrera PĆ©rez from BYHOURS. TikTok is close to reaching 1 billion global users, and grew by 7% in the last quarter alone. Whatever your product or service, whichever markets you target, you cannot ignore it. In this session, our panellists look at the best and worst of TikTok, share some of the best content out there, and explain why it works and what to avoid if you really want to make a splash on the hottest platform in the world right now. Get their expert take on how to take on TikTok!