This is a recording of a panel discussion at the International Social Summit Barcelona 2025. Our panellists are Nicole Schreiber from TransPerfect Digital, Oriol Planas from Dragons Group and Antonella Alterio from Skyscanner. In today's interconnected world, cultural fluency is not optional; it is essential. This panel cuts through the buzzwords to deliver straight talk on what it really takes to build globally resonant strategies that respect local realities. From decoding regional sensitivities to avoiding one-size-fits-all messaging, the panel explores how brands can engage authentically across borders without diluting their core identity. Hear from global leaders who have learnt (sometimes the hard way) how to turn cultural complexity into strategic advantage. Whether you are scaling up or refining your cross-market approach, this panel discussion will arm you with unfiltered insights, actionable frameworks and the confidence to lead with cultural intelligence.
