Panel discussion: AI and search marketing

This is a recording of a panel discussion at the International Search Summit Barcelona 2023. Our panellists are Itamar Blauer from StudioHawk, Dave Kalleren from Dark Horse, and Diego Bartolome from TransPerfect. AI is the hottest topic around and one that all search marketers need to be thinking about. But how do you separate what is hype from what is real, what might happen in the future from what is happening right now? This panel discussion tries to answer those questions, pulling in real examples from AI in action and sharing insights into what and how marketers across organic and paid search can use AI to improve efficiencies and get better results globally for their business or clients.