Optimising for voice search: How and why

With voice search on the rise, more and more businesses are turning their attention to optimising for voice queries. SEAT is one such company. In this video recording from the International Search Summit Barcelona 2018, Michiel Das from SEAT shares some insights and learnings from a project to optimise for voice across ten European markets, as well as the results of a study comparing voice search across UK, US, Spain and Germany.