Optimising Content For Google News

Björn Beth talks to us about how to go about optimising content for Google News.

Find out more about:

  • The most important components of a Google News strategy
  • The technical SEO aspects that news websites should be aware of
  • The impact that AMP has had on the online news industry

Björn Beth is the head of SEO at the Swiss online news website Blick Group. He is responsible for implementing search engine friendly infrastructure and workflows. He has experience in building tools, analysing user and crawler behaviour, researching trends, helping to create content and optimising content and headlines to maximise traffic and visibility in the search engines.