Online consumer behaviour report

This report provides information about the cultures of 38 different countries around the world.

Based on research by the renowned social psychologist Geert Hofstede, this report examines these countries through the lens of Hofstede's cultural dimensions and explains what these findings mean when doing digital marketing for each country.

This report is a must-have guide for any digital marketer engaging in international campaigns who wants to ensure that their efforts are tailored to the culture of each target market.

Countries included are:

  • Argentina
  • Australia
  • Belgium
  • Brazil
  • Bulgaria
  • Canada
  • China
  • Croatia
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • India
  • Israel
  • Italy
  • Japan
  • Mexico
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Romania
  • Russia
  • Saudi Arabia
  • Serbia
  • Singapore
  • Slovakia
  • South Korea
  • Spain
  • Sweden
  • Taiwan
  • Turkey
  • Ukraine
  • United Kingdom
  • United States
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