Online Ad Spending Rises In The Middle East

Ad spend is rising in the Middle East as internet penetration skyrockets in the region. A study by Orient Planet Research predicts that spending on online ads in the Middle East will rise by 25% this year, and that the region will see rates of increase higher than the global average for the next 5 years. A key factor driving this increase in online advertising is the region's rising internet penetration. The study predicts that there will be 197 million internet users in the Middle East by 2017.