Nestlé Partners With Souq To Sell Online In Egypt

Nestlé has signed a deal with the Egyptian ecommerce retailer that will allow it to become the first company to sell grocery products online in the country. The deal is's first step into the e-grocery market and will be selling a wide range of Nestlé products, including some that will be entirely exclusive to the website. Good news also lies in the fact that a recent study from Nielsen revealed that 55% of those in Egypt would be happy to start ordering groceries online. Nestlé's Mohammed Abo El-Fotouh said that the partnership allowed it to reach all Egyptians who would then be “only a few clicks” away from purchasing their groceries over the internet.