Navigating the world of geo-targeting and hreflang

This is a video recording of a presentation from International Search Summit, which took place in Munich in 2019. For anybody managing global websites, geo-targeting is one the biggest challenges. If you've invested in creating localised, relevant content for each target market, you want to make sure it reaches the right audience. This presentation investigates the different geo-targeting options available and provides advice on how to determine the right strategy for your business.