Navigating China: A blueprint for brands on WeChat

This is a recording of a talk given at the International Social Summit Barcelona 2024. Where does your brand stand within the Chinese super-app ecosystem? How can you walk into the daily lives of your Chinese audience? What steps lead to effective communication in the complex social network that is WeChat? Whether you are considering your first steps on WeChat or refining your existing approach, in this talk, Sivan Hu from Webcertain gives you an insight into the Chinese consumer behaviour digital landscape. Learn actionable insights, best practices, and gain a thorough understanding of the frameworks needed to communicate effectively in the vibrant and complex social network that defines the Chinese market: WeChat.