Naver announces new features for businesses & creators

The South Korean search engine Naver has announced several new features that it plans to launch this year for small businesses and content creators. Small businesses that sell items on Naver's shopping platform will soon be able to use a “search keyword automatic recommendation” tool that will suggest keywords to use in the product's webpage. Businesses that advertise on Naver will also be able to see how effective their ad spend is by getting calculated return-on-advertising spend data. Naver also plans to update its payment system so that it will be able to process transactions via a simplified verbal command system. For content creators, Naver has developed a system called Prism Live Studio, which allows video streamers to add decorations to their screens in real-time.