Most Engaging Ad Format On Snapchat Revealed

Research from JP Morgan has identified the most engaging ad format on Snapchat. The study found that sponsored filters were the most successful, with 49% of users engaging with the ads. This compares to just 32% of users who engaged with video ads on the platform, and 27% of people who engaged with 'swipe up' ads. eMarketer commented on the findings, saying that even though filters were more successful, they are “harder to scale”, presenting problems for advertisers.