Mobile Video Viewing Is Huge In South Korea

Mobile dominates the video viewing landscape in South Korea, according to research by Nasmedia. Almost half of all respondents said they predominately used their smartphones as their video viewing device. A further 16% said that they only watched videos on their smartphone. Around a quarter said they split their video viewing equally between their smartphone and computer, and less than 10% said they watched videos on their computer most or all of the time. Watching videos is an extremely popular online activity in South Korea, with almost 9 out of 10 internet users saying that they watched videos online. Video websites and video apps were the most common video-viewing platforms. The South Korean smartphone market is the most mature in the world, with a mobile penetration rate of over 100%, meaning that some people own more than one smartphone.