This is a recording of a talk given at the International Social Summit Barcelona 2023. We have all heard marketers say â€śads just do not work for usâ€ť or those claiming that â€śFacebook is deadâ€ť. But they do work, or else nobody would run them! Meta has so much data that the targeting both localised and worldwide can be scarily on-point. It can also be the biggest waste of budget and time, if you are making mistakes. In this talk, Fiona Bradley from FB Comms covers the most impactful changes you can make when running international campaigns. Learn how to recover low-performing accounts to deliver high-return campaigns consistently across the globe!