Facebook has announced that it will be expanding its Messenger ads beta worldwide in the coming weeks. Messenger ads have been in beta in Thailand and Australia since the beginning of the year, with the ads appearing in the home screen of the Messenger app. Their worldwide rollout will be welcomed by advertisers, who have so far found it difficult to reach users on Messenger. The ads will follow an auction-based model and will have the same audience-targeting capabilities as Facebook and Instagram.
