McDonald's Joins Forces With Pokémon Go In Japan

McDonald's partnership with Pokémon Go is immediately showing benefits, as profits are boosted in Japan. Launched in July, Pokémon Go has been the most downloaded app in Japan since its release, and the deal with McDonald's allows users of the game to use the fast food company's restaurants in the country as “PokéStops” and “PokéGyms”. Following this agreement, it has seen a jump in sales of 27% in the month following the app's release. McDonald's CEO, Sarah Casanova, said the business “is in a vastly different condition than it was a year ago”, but that it was too early to tell for sure what effect of the Pokémon Go partnership would be.