Maximising multi-market success: Paid social insights

This is a recording of a talk given at the International Social Summit Barcelona 2024. In this talk, Rebecca Holloway from Base Creative explores the application of paid social strategies across diverse markets, drawing insights from Instagram and Facebook campaigns in nine different regions. She discusses the lessons learnt from analysing demographics and employing a marketing flywheel approach to understand the entire user journey. She delves into the derived insights, focusing on their role in shaping a multi-market strategy that extends across Instagram and Facebook. Expect insights into user behaviour and strategies for effective navigation of diverse markets using the power of Instagram and Facebook. Leave with practical, actionable insights and perspectives to consider in your future multi-market strategies.