Managing Products And UX Across Multiple Markets

Operating in many different languages and targeting many different cultures, can be a tricky business. We talk to Tom Waterfall, the Head of Shop and CRO at Lost My Name, about managing websites in multiple languages. He speaks about the challenges and opportunities that are created by operating in 11 different languages, the need to adapt a product for different cultures, and how to prioritise target markets.

Tom has worked in Conversion Rate Optimisation for nearly 10 years, and now heads up the CRO division of children's book company Lost My Head.