Managing global SEO without local language knowledge

This is a recording of a talk given at the International Search Summit Barcelona 2023. In this talk, Vanda P├│kecz from Ladenzeile GmbH explains how a company that is present in 13 markets managed to step away from dedicated SEO country managers and instead grew productivity with a smaller team focused on improving the product for the user. Vanda shares the techniques and tools her team used to make things work, despite the lack of language knowledge in the team.