LinkedIn has now followed other large social media platforms by allowing users to natively upload videos that play automatically. Videos will be able to be uploaded through the site's mobile app as well as through its website, and can run up to 10 minutes long. To begin with, the feature will be tested through a small number of users in the US, but it is expected to be rolled-out worldwide in the next few months. Where this feature differs from other platforms however, is that the publisher will have access to the company name and job title of a selection of people who view the video. This could be a significant draw to users of the business-centric social network. Once released worldwide, LinkedIn will also supply users with best practice guidelines including recommendations that videos should be between 30 seconds and five minutes, as well as reminding users that videos can be published horizontally as well as vertically.