Leveraging E-E-A-T to boost international expansion

This is a recording of a talk given at the International Search Summit Barcelona 2023. In this talk, Gemma Fontané from Orvit Digital explains how medium-sized companies can sell in countries where their brand is not yet known, thanks to the SEO principle of E-E-A-T (experience, expertise, authoritativeness and trustworthiness). She also provides real-life case studies to aid understanding.