Key digital platforms for targeting China

The Chinese market offers businesses a huge international opportunity. However, the online platforms used in China are very different from the ones used in other countries. This report will give an overview of the most important platforms your business should be aware of, and present on, when targeting China. The platforms covered in this report are:

  • Baidu
  • WeChat
  • Weibo
  • Zhihu
  • Little Red Book (also known as Xiaohongshu)
  • Douyin

For each of the platforms, you will learn:

  • Key facts
  • How to get the most out of the platform
  • The requirements to set up an account

Whether you are just getting started in the Chinese market or if you want to improve your existing efforts, this report is a must for anyone interested in a succinct overview of the key digital platforms in China.