According to data released by PayPal and the global research firm Ipsos, 79% of Israeli online shoppers currently make cross-border purchases online. Due to high levels of tax placed on ecommerce orders in the country, it often works out cheaper for online shoppers to look internationally for an item. Most of the orders are made from online shops based in China, Brazil, the USA or the UK. Alibaba has recently made investments in a number of Israeli tech startups, helping make China the top ecommerce destination. However, the Israeli ecommerce market is still growing. The research firm Statista says that ecommerce revenues in Israel will reach nearly 5 billion US dollars by 2020, up from 3.6 billion US dollars this year, an annual growth rate of 8.3%.
