Marcus Tober from Searchmetrics joins us to discuss the idea that traditional ranking factors could be on the way out and the role of user content in this change. We talk about how this will affect the ways marketers should approach SEO, as well as the differences between sectors and countries.
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Marcus Tober is the president and founder of Searchmetrics. With a career built in digital, Marcus is one of the leading thinkers in SEO, and has spoken at international events across the world.