This is a recording of a talk given at the virtual International Search Summit Global 2020. Social media and SEO are rarely talked about in the same breath; often managed by different teams with different goals and objectives. But how can and should these two channels work together and what are the benefits to be realised when they do? In this session, Daiana discusses the role social can play in supporting SEO efforts and improving visibility and traffic in the SERPs. She shares examples from different markets and tips for developing an effective strategy for your business.