We delve deep into the world of international search for ecommerce with Ruben Vezzoli from Lesara. He talks about how best to succeed with a search campaign, including the implementation of localisation and combining search activity with a social campaign.
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After his enjoyment in working with SEO and SEM began at the age of 13, Ruben started his first blog and website at the age of 16. He now has many years' experience working in the industry to add to the head start he got on his peers in his youth. Ruben also now speaks at events and conferences across Europe, and works in an online marketing role at Lesara.