International migration 101

There's a time and a place for subdomains, but it's not here. Back in mid-2018, Amara merged nine sites into one by going through an international migration, seeing a 12% session uplift, on top of year-on-year growth. In this video recording from International Search Summit London 2019, find out not only what territory came out on top and for what type of content, but also how to persuade, prepare and monitor the migration so that you can go and do one yourself.