International link building: Tactics, tools and tips

 Link acquisition is a key offsite ranking factor for any site looking to increase organic visibility, but it's important to develop the right approach for each market. Marketers need to not only be aware of customer behaviour in each region, but also what stories will gain the links they need from media. Using a mixture of real-life examples, David shares actionable advice on how to build links in different countries, what tools marketers need to be using and tips on how to gain national media links in multiple territories.