This is a video recording of a presentation from International Search Summit, which took place in Munich in 2019. Link acquisition is a key offsite ranking factor for any site looking to increase organic visibility. Different countries naturally adopt different cultures and as such engage with different news stories, different formats of content, and advocate brands in different ways. What works in one country might not be the same for all. Marketers need to not only be aware of customer behaviour in each region, but also what stories will gain the links they need from media. Using a mixture of real-life examples, David shares actionable advice on how to build links in different countries, what tools marketers need to be using and tips on how to gain national media links in multiple territories.