Integrating SEO Into A News Website

SEO isn't usually the biggest priority for journalists and writers, yet it's increasingly important for news sites to implement good SEO practices in order for their content to be widely read. Whilst social has its importance, Bjorn Wagner from joins us to discuss the role SEO plays for the publisher.

Find out more about:

  • Using SEO as a news publisher
  • The impact of AMP
  • Data analysis in the industry

Bjojrn has years of experience heading up the audience development and data analysis team at the Zeit news website. He has expertise in the use of SEO, website analysis, and A/B testing.