Instagram Launches Instagram Stories

Instagram has launched its new Instagram Stories feature, which will allow users to share a series of images in a row. Unlike a normal Instagram post, each image will only be viewable by others for 24 hours, appearing in a slideshow format, with the images themselves being editable with emojis and drawing tools. The app's makers have said that users “don't have to worry about over-posting”, and that it encourages “as much creativity as you want.” However, Instagram has been hit by a small amount of criticism over the new feature as it bears a striking similarity to Snapchat. Defending the comparisons, Instagram CEO Kevin Systrom claimed that it wasn't “about who invented something”, but about putting “your own spin” on an existing format.