Research has found that local language content in India is having a positive impact online in the country. Studies conducted by KPMG and Google show that the level of English-language content in India is crucial to the rate of internet adoption in the country. Whilst it may have 125 million English speakers, the rest of its 1.34 billion population speak local languages, and a recent study has found that 70% of Indians consider local language digital content more reliable than English content. Currently, the most popular language is Hindi, which is expected to have 201 million online users by 2021, followed by Marathi with 51 million. KPMG and Google also identified the categories of websites and apps that would see growth should local languages be further integrated in the country. News, classifieds, payment services and government services could all see strong growth if they published more local language content.
