Indian Ecommerce Market Set For A Shake-Up

The Indian ecommerce market looks set for a shake-up. Flipkart, a popular Indian ecommerce site, is in talks to buy one of its main rivals in the country, Snapdeal. There has been no official mention of a price, although Flipkart has allegedly already raised 1.5 billion US dollars in funds, with another 2.5 billion US dollars in the pipeline. If the deal goes ahead, it will be the biggest acquisition in Indian ecommerce history, and will completely change the ecommerce landscape in the country. Previously, Flipkart and Snapdeal were the dominant forces in the Indian online shopping market, but recent entries from Amazon and Alibaba have caused problems for the local companies. Flipkart's acquisition of Snapdeal, if it goes ahead, could help it to compete with Amazon and Alibaba.