These slides are from a presentation given at the International Search Summit Barcelona 2023. In these slides, Kevin Hawkins from Amenitiz explains how users can be browsers, promotion hunters and many more mindsets. Learn from platforms like Airbnb, Booking, Glovo and Amenitiz how to satisfy the dynamic needs of customers when they are in search of what they want. Instead of using personas, using mindsets and missions enables you to be responsive and provide tailored user experiences.
