Google Analytics is pretty much omnipresent in the digital marketing world but with an array of functions, features and reports to explore, many marketers don't use it to its full capacity. We're joined by Andrew Garberson of LunaMetrics to dig into some of these features and discuss tips and tricks for getting the most out of you data, in the most efficient way possible.
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An experienced digital marketing leader, Andrew Garberson has worked with agencies, entrepreneurs and non-profit organisations to produce high quality work. Andrew is also a Google Analytics certified partner with a Master's in Business Administration and Mass Communications & Journalism.