Google's John Müller joins us to go over the ins and outs of hreflang implementation. We discuss the technical difficulties that may be thrown up, as well as how website personalisation methods can damage geotargeting. John also discusses how businesses will need to prepare to make the most of Google moving towards mobile-first.
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John has been a trends analyst for Google for over a decade, and is a world-renowned expert on all things search. Previously he has also owned and run his own company, Softplus.