IKEA has launched an ecommerce platform in Saudi Arabia. The service allows consumers in the country to have their purchases shipped to them in certain cities, whilst also enabling them to choose specific delivery dates. Faisal Al-Gain, from IKEA Saudi Arabia said in a statement that the company is “committed to creating a better everyday life for the many people”, adding that it is part of “boundless technological progress that we have witnessed” in ecommerce. Professor of marketing, Dr Timothy Derdenger agreed that the move would be beneficial for IKEA in the region, adding that “it's not at all surprising that IKEA has moved forward with expanding its ecommerce platform” into Saudi Arabia.Â
