Ash Henderson from White Stuff joins us to discuss the impact that CRO can have on a business' success. He talks about the importance of company culture, why it's vital to make sure you don't fall behind, and why this all matters in retail. We also cover the value of testing for a business, and how to make the most of it.
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Ashley is the CRO Manager at White Stuff, and is an expert in web optimisation, UX and strategy. With experience in multiple media industries, and having been in the ecommerce and online sector since 2011, he has a comprehensive knowledge of behavioural economics.