How Vital Is AMP For Publishers?

Publishing sites have been able to improve user experience significantly with the launch of AMP. But how exactly does its implementation benefit a business? Martijn Scheijbeler explains why those shunning the technology should embrace it, despite the high level of investment, and as well as the importance of getting it right.

Martijn Scheijbeler is the Director of Marketing at The Next Web, an online tech news publication.