This is a recording of a talk given at the International Search Summit Barcelona 2022. Translation and transcreation are often used as ways to deliver a sales or informational message to a multi-country or multi-continent strategy, but what other ways exist to inspire, educate and inform? In this talk, Hannah Butcher from Re:signal looks at effective formats, using real examples from brands that have successfully targeted global audiences. She also explores video, audio and alternative forms of media such as website tools and content marketing assets.
