How To Use The Influencer Marketing Tool Traackr

Traackr is one of the most powerful, and expensive, influencer marketing tools available, and is aimed at big enterprises with big budgets. Exact pricing information is not available on their website, so we assume that their prices are bespoke. Once you have opened an account, Traackr allows you to search for influencers by typing your desired keywords into the search bar. You can further refine your results by typing in your desired location, language and profession. Unlike most other influencer tools, which tend to focus on just one of two social sites, Traackr looks for influencers over all the major social networks and blogging platforms. The influencer list contains the influencers' contact details and links to their recently published content, as well as links to all their social and blogging profiles. Influencers are ranked on three key metrics: reach, resonance and relevance, with these scores being marked out of 100. Additional information is also provided, such as the size of their footprint for each social and blogging platform, network analysis and details of their influence flow.