This is a recording of a talk given at the International Social Summit Barcelona 2023. Defining customer needs, problems and interactions with your company may seem overwhelming and, at times, unnecessary. However, understanding your customers' experience at each stage of the customer journey is crucial for turning business insights into long-term improvement strategies. In this talk, Vebri Carolin and Agne Baksyte from Webcertain show how you can analyse and use the findings from customer journey mapping to support your global social media strategy and drive real results.
