How to succeed at video SEO

At the International Search Summit in May, Gary Illyes from Google revealed some intriguing insights into video SEO. According to Gary, Google cannot read subtitles. Yes, you heard that right – both caption files and burnt-in subtitles are completely unreadable to Google! The same thing applies for voice-overs – Google cannot tell what language is being spoken in a video. That means that they're not used by the search engine to understand the contents of videos or rank them. For international companies who make multiple versions of a video with different subtitles or voice-overs to target different countries, that's bad news. So, what does Google take into account when ranking videos? Watch this video to learn more!