How to run international link building campaigns

This is a recording of a talk given at the International Search Summit Barcelona 2021. Running a PR campaign across multiple countries brings with it many complexities, such as understanding the media landscape, knowing how to pitch the story in each country, and knowing what will and will not build links. Just because a campaign works in one country, does not mean it will work in them all! In this talk, David White from Connective3 explains how to take a PR concept and make it work for multiple territories, using real-life examples and interactive run-throughs.