How to run effective marketing campaigns in Asia

Ian Davidson, who has spent the last 30 years working in the food and beverage industry in Asia, discusses what he's learnt from being there and how Western businesses can effectively target markets in the region.

Learn more about:

  • the importance of market research
  • how to find a local partner
  • in-depth insights into the Chinese and Japanese markets
  • the must-dos for businesses how want to be successful in Asia

Ian Davidson is a freelance food and beverage consultant specialising in Asian markets, with 30 years of experience working in Asia.